SHP #14: Consistency and Trials

Holding onto the good things when parts fly off the skids

Just as a review, here are the side hustles I've accumulated over the years, and am currently hoarding 🤣:

• Several websites spanning personal finance, online presence, coin collecting, making money online, and weight loss

• A number of domains

• 130+ stories on Medium

• Followings on several social media sites

• Two YouTube channels, neither monetized

• Pinterest boards

• Several Facebook groups, one with nearly 23k members

• A mailing list of 300+ wonderful subscribers

• Two newsletters (one daily, one weekly)

• A website design and maintenance client

• A reselling presence on eBay

• Accounts with sporadic affiliate or referral income

• And a piano student with leads on others

• A few dozen musical arrangements and compositions

The boldface pieces are what I'm focusing on now, mainly around the currency collecting community I've built.

Fires to put out, but still kept my streaks alive

My main website got hacked this week. Ugh.

I spent several hours for a few nights this week chatting with tech support and getting things back up after needing to reinstall things fresh. Not fun.

This took up my energy this week and as a result I didn't put out as much content as I would have liked.

It hasn't happened in a while, but it does happen.

However, I did get my newsletter out every day, which is demonstrating consistency at some level.

Learn from one Side Hustler's Progress. Here we go!

1. Monetizing a YouTube channel: Two Shorts

I posted two shorts to my Cool Serial YouTube channel.

This makes 108 videos on the channel. Some statistics:

• 66 regular videos and 42 shorts

• 829 subscribers (+2 from last week)

• 143k views and 4.5k watch hours (lifetime)

Continuing to add CTAs to videos

I have an ebook on Fancy Serial Numbers for Fun and Profit that sold a few dozen copies a few years ago. The sales had gone away for a while because the sales plugin had started to get a bit flaky.

I'm continuing to add calls to action (CTAs) to my videos, and I've developed a template to add it to new videos.

More collaboration

Another YouTuber Coin Nerd and I are supporting each other's work. We're at very similar places in our journey. These are the kinds of relationships you want because you can grow together. It's less one person doing a favor for the other.

For the coming week: Two more videos and two more shorts.

2. Solid Cash Tips newsletter: My isle of consistency

I use Kit (formerly ConvertKit) to manage my minimalist Solid Cash Tips newsletter.

Issues 161 to 166 went out each weekday morning and Saturday at 8:40.

Here they are if you're interested.

Solid Cash Tips is the one thing I haven't fallen down on

Even with the "fun" I had this week with my website, I managed to get the newsletter out each day.

It's the one thing I'm clinging to as I build systems to put content out consistently.

For the coming week: Get out an issue every weekday again and Saturday. (This is the one piece of my journey that's been consistent.)

3. Creating long-form content: Just one

I got one long-form article out this week. I had planned for three.

The piece was a short-ish one on how to build consistency with a straightforward piece of content.

Going forward I'm looking to re-organize the content of my main blog under three premises:

• Spend Less

• Make More

• Live Well

I've created two Medium publications, Side Hustle Progress and Less Spendy .

These publications will house posts from my websites. Right now I'm the only follower on these two publications but I'm hoping that will change.

For the coming week: Get out three long-form pieces.

Continue with the calls to action!

I'll continue with the flywheel concept of using one asset to promote another:

• Newsletter subscribers are led to check out YouTube videos as well as the Facebook group.

• Community posts give people links to watch the YouTube videos, and to subscribe to the newsletter.

• YouTube videos have links to the community in their descriptions, or offer to sign up for the newsletter, or offer to buy an ebook.

I did this on some YouTube videos, and in the Facebook group.

Summary of how I did, and what I'm going to do

For the past week, meh follow-through:

• Post two more YouTube videos and two more shorts. PARTIAL (two shorts)

• Get out an issue of Solid Cash Tips every weekday again and Saturday. DONE!

• Get out three long-form articles. PARTIAL (one)

I'll look to do the same things this week.

What other things would you like to hear about? Let me know in the comments!

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